Search
Program Calendar
Browse By Day
Browse By Person
Browse By Unit
Browse By Session Type
Search Tips
Personal Schedule
Sign In
X (Twitter)
This analysis explores how discipline functions in the organizational life of a pacifist guild in the game World of Warcraft. This analysis posits the research question: What are the ideologies represented by the guild, and how does their web site represent the organizational discipline of members? An ideological criticism approach is used to explore the tensions between violence and pacifism and the values that members are expected to adopt as part of their organizational identity.