Burning Down the House: Emotional Labor, Burnout, and Real Estate Sales Professionals

• In Event: Rationality or Emotionality in the Workplace

Abstract

This study investigated the influence of emotional labor on instances of burnout by specifically focusing on real estate sales professionals. A questionnaire was administered utilizing the Maslach Burnout Inventory and the Kruml-Geddes Emotional Labor Scale. Findings indicated that this population may rarely feel required to display or manage emotions in prescribed ways due to the autonomous nature of real estate sales work. Further implications related to communication theories in the areas of identification and empathy.

Authors

• Laura Cooley Rawlins, Bowling Green State University

• Jenifer Lewis, Western Kentucky University