A Kernel of Truth? The Impact of Television Storylines Exploiting Myths About Organ Donation on the Public’s Willingness to Donate

• In Event: The role of the media in promoting organ donation

Abstract

658 participants viewed one of 30 full-length entertainment television episodes. Fifteen of these episodes centered on an organ donation storyline; the remaining fifteen were matched by program, but did not feature organ donation, thus serving as controls. Results indicated non-donors were significantly impacted by negative organ donation-related content. Organ donation storylines produced more negative attitudes, less accurate knowledge, and less willingness to donate among non-donors.

Authors

• Susan Morgan, Purdue University

• Andy King, Purdue University

• Jessica Smith, Purdue University

• Rebecca Ivic, Purdue University