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Dillard and his colleagues recently reported studies showing that the perceived effectiveness (PE) persuasive messages is a strong predictor of the actual effectiveness (AE) of these messages, and that there is good reason to believe that this is because PE is causally antecedent to AE. This article seeks to extend this work by reporting two studies that examined the PE AE association in the context of supportive communication.
Graham Bodie, Louisiana State University
Brant Burleson, Purdue University
Susanne Jones, University of Minnesota, Twin Cities