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The Relationship between the Perceived and Actual Effectiveness of Supportive Messages: A Dual-Process Framework

Fri, November 13, 3:30 to 4:45pm, Hilton Chicago, Floor: Second Floor, Boulevard Room C

Abstract

Dillard and his colleagues recently reported studies showing that the perceived effectiveness (PE) persuasive messages is a strong predictor of the actual effectiveness (AE) of these messages, and that there is good reason to believe that this is because PE is causally antecedent to AE. This article seeks to extend this work by reporting two studies that examined the PE – AE association in the context of supportive communication.

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