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Through combining Burkes cluster and pentad tools to analyze Bushs 2004 same-sex marriage addresses, it becomes apparent that Bush is denying agent status to gays and lesbians, the very people directly affected by the rhetoric, which leads to a discussion of ethical theory in human communication studies, an assessment of Bushs rhetoric in light of ethical theory, and suggestions for an alternative ethical framework for understanding the same-sex marriage rhetoric of President George W. Bush.