Identification Through Metaphor in the Harry Potter Alliance’s (HPA) Darfur Campaign

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Abstract

The Harry Potter Alliance (HPA) is an activist organization, which applies lessons from Harry Potter to our real world today. The most extensive campaign has been the 2007-2008 Darfur campaign. Through metaphoric criticism, I identify three main metaphors the HPA uses in their Darfur campaign and offer a view on the HPA’s group identification and persuasive appeals using a combination of Burke’s terministic screen and identification.

Author

• Ashley Hinck, University of Wisconsin, Madison