To Blog or Not to Blog, That is the Question: The Role of Personality, Cognition, and Emotion on Blogging Intentions

• In Event: Scholar to Scholar VII

Abstract

Based on social cognitive theory and the big five personality model, the current study examines the role of culture, personality, cognition, and emotion factors on blogging intentions among American and Chinese bloggers. The significance of this study is that, to the author’s knowledge, it is the first cross-cultural study that examines the impact of social and personal factors on blogging intentions.

Author

• Xun Liu, California State University, Stanislaus