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The process of constructing and mediating a social identity through race, gender, and sexuality is a complicated and disruptive one. This paper utilizes a semiotic phenomenological approach to examine the ways cultural, sexual, and gender expectations are interconnected to the process of shaming and used as a method to subjugate marginality and difference. I argue that new conceptualizations of performative identity ethics are needed to minimize culturally-inclusive forms of oppression that have largely been ignored.