Making the Case for Hospice: Beginning with the End in Mind

• In Event: Hospice and end-of-life decision-making

Abstract

Hospice offers a terminally-ill person an alternative to dying in a hospital by reframing the dying process, the patient, and the approach. The Internet affords hospices an additional marketing opportunity, yet little is known about hospice websites. 29 hospice websites were examined and through varied website messages, the hospice industry constructs itself as a superior alternative to the bio-medical model for end-of-life care, marking an important shift in our perception of the dying process.

Author

• Paula Baldwin, George Mason University