Exploring Implications of Blogs on Organizational Identity and Identification

• In Event: Am I Part of This Organization? Organizational Identification

Abstract

Although lay and trade literature has explored implications of blogging on organizations, research in academia has been slow to study this phenomenon. This paper argues that organizational communication scholars need to study blogging and it proposes linkages and possible areas of study between organizations and blogging.

Author

• Ashley Hiestand, Purdue University