Transformative Crisis Strategies: Public Relations Professionals’ Identification of Effective, Ethical, and Likely to Recommend Crisis Communication Strategies

• In Event: Ethics, Education and Public Relations: Teaching and Learning Credible Dialogue

Abstract

This study offers evidence-based decision making from practicing public relations professionals’ reported perceptions of specific crisis communication strategies that are ethical, strategies that are most effective, and strategies that are likely to be used and recommended. Perceptions and use of strategies are contextualized within three crisis scenarios (accidents, product safety, and illegal activity).

Authors

• Denise Ferguson, Indiana Wesleyan University

• J. D. Wallace, Lubbock Christian University

• Robert C. Chandler, University of Central Florida