The role of hyperlinks in the corporate websites for building relationships with environmental organizations

• In Event: Scholar to Scholar IV

Abstract

The study examines the role of hyperlinks in the 500 global corporate websites. The results indicate that corporate websites in Asia have significantly less a envioronmnet related stand-alone menu and hyperlinks to environmental organizations than those in Europe and North America, In addition, corporate websites are more likely to hyperlink to non-profit organizations than profit and governmental organizations, although an intergovernmental or governmental organizations have the highest score of centrality and frequencies.

Authors

• Daejoong Kim, State University of New York, Buffalo

• Yoonjae Nam, State University of New York, Buffalo

• Sinuk Kang, State University of New York, Buffalo