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This paper examines the various politics of display at work in the 1994 Zapatista uprising. Arguing that the revolutionaries deftly remained unmarked (despite their incessant visibility) because they refused the Mexican governments facialization, the essay concludes that Marcos revolution was terrifying to the regime not because they captured territory but because he became a liminal figure always beyond the grasp of the governments ability to fix his identity and to govern him properly.