Visual Well-being: Intersections of Rhetorical Theory and Visual Design

• In Event: Novel Forms of Visual Communication

Abstract

Where rhetorical theory intersects with design studies, it creates opportunities for invention and generates analytic power to evaluate visual phenomenon. Particularly, rhetorical theory provides historical constructs—such as enargeia and eudemonia—that speak to the realm of visual practices in unique and important ways. A survey of results in the development of a critical framework referred to as visual wellbeing. The framework is applied to analysis of design projects to illustrate its critical and practical potential.

Authors

• Victoria Gallagher, North Carolina State University

• Magdy Ma, North Carolina State University

• Kelly Martin, North Carolina State University