Identification and Burkean Frames within Nader's 'Open the Debates' Campaign

• In Event: Selling in America: Advertising, Campaigns, Recruitment, and Product Placement

Abstract

Independent candidate Ralph Nader's "Open the debates" campaign uses a variety of media to output its message. In an attempt to open up discourse during presidential campaigns, Nader employs emails, blogs, his web site, talk shows, and YouTube in attempts to relay his message about closed debates. The current analysis uses Burke’s notion of identification and his poetic frames to illustrate Nader’s framing of his “Open the Debates” campaign.

Author

• Jeffrey Delbert, University of Missouri, Columbia