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Reliant on two communication theoriesmedia richness theory and media naturalness theorythis study investigated how communication overload could be affected by various communication technologies and how it could directly and indirectly affect two outcomes, organizational identification and job satisfaction. For this investigation, the study was based on a systematic approach using SEM rather than separately analyzing multiple direct and indirect relationships among those variables.
Jaehee Cho, University of Texas, Austin
Dina Inman, University of Texas, Austin
Anu Sandlin, University of Texas, Austin
Kimberly Schaefer, University of Texas, Austin