Establishing Media Partnerships in Crisis Response

• In Event: Changing Discourse: Communication in the wake of crisis

Abstract

Prominent crisis communication researchers have suggested that practitioners should work with the media as partners when managing a crisis (Ulmer, Sellnow, & Seeger, 2007), and yet little research exists to support the argument. This study analyzed a crisis case in which the media were embraced as partners in the crisis response. Conclusions further the literature on interorganizational partnerships while encouraging research and discussion concerning working with the media as a partner instead of an adversary.

Authors

• Shari Veil, University of Oklahoma

• Francisco Ojeda, University of Oklahoma