The role of instruments for communicating corporate social responsibility

• In Event: Corporations Behaving Well? Social Responsibility and Proactivism

Abstract

This paper assesses the stakeholder perspective on instruments for communicating social responsibility (CSR) and extant research and criticism of these instruments. In general, it is concluded that CSR instruments are part of an evolving communication and information infrastructure that affords certain possibilities for interacting and reasoning about economic, social, and environmental concerns in inter-organizational communication. Five proposals are made for improving understanding of this interorganizational communication phenomenon.

Authors

• Mark Aakhus, Rutgers University

• Paul Ziek, Rutgers University