'Will you be my family?' Assessing the effectiveness of strategies and tactics designed to promote foster care programs in the Russian Federation

• In Event: Research Showcase of the Russian Communication Association

Abstract

This study addresses best communication practices in public health and social education and training regarding adopting new foster care programs (eg., Firefly, Take Me Home) in Russia. Based on previous research, follow-up interviews, and online surveys with government officials, community leaders, health professionals, and general public, this study offers insights into the effectiveness of using communication messages and channels, including interpersonal contacts and the Internet, to promote foster care initiatives.

Authors

• Sergei Samoilenko, Kansas State University

• Deborah Ballard-Reisch, Wichita State Univ