Societal Descriptive, Societal Injunctive, Ethnic Descriptive, and Ethnic Injunctive Norms in the Context of Organ Donation: A Comparison of White Americans with Korean Americans

• In Event: Developing and implementing more effective organ and blood donation campaigns

Abstract

The current study found that societal descriptive, societal injunctive, ethnic descriptive, and ethnic injunctive norms were distinct from one another among White and Korean Americans. While societal injunctive norm was positively related with intention to register among White Americans, it was negatively related with intention to register among Korean Americans. On the other hand, ethnic injunctive norm was positively related with intention to have family discussion about organ donation among both White and Korean Americans.

Authors

• Hee Sun Park, Michigan State University

• Doshik Yun, Michigan State University