Economy, Community, and Responsibility: Organizational Communication and Social Entrepreneurship in a Rural Economic Project

• In Event: Corporations Behaving Well? Social Responsibility and Proactivism

Abstract

This paper assesses an alternative economic project in a rural community known as a destination for outdoor recreation tourism. A nonprofit foundation has created a complementary currency and souvenir intended to promote and raise money for higher education infrastructure in the area. Our interview-based research yields important insights about the place of community and (alternative) economy in interorganizational networks designed for social entrepreneurship. Implications for theory and practice are discussed.

Authors

• Brenden Kendall, University of Utah

• Rebecca Gill, University of Utah

• George Cheney, University of Utah

• Erin Ortiz, University of Utah