NCA 95th Annual Convention: Voters Temperament, Emotive Feeling Elicited by Campaign Ads, and Perceptions of the 2008 Presidential Candidates

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Voters Temperament, Emotive Feeling Elicited by Campaign Ads, and Perceptions of the 2008 Presidential Candidates

In Event: Presence and Pitfalls: The Role of Nonverbal Communication in the 2008 Presidential Election

Sat, November 14, 9:30 to 10:45am, Palmer House Hilton, Floor: Third Floor, Salon 8

Abstract

This paper examines the relationship between voter temperament and perceptions of campaign ads in the 2008 election.

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