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Exploring Coach-Enacted Touch Communication in Sports: Construction and Testing of the Athletic Coaching Touch Utility Index

Sun, November 15, 9:30 to 10:45am, Palmer House Hilton, Floor: Third Floor, Salon 8

Abstract

This study entailed the construction and testing of the Athletic Coaching Touch Utility Index (ACTUI), an instrument designed to examine how coach-enacted touch relates to athletes' perceptions of self and relatedness to their coaches. Preliminary factor analysis offered support for a five-component conceptualization of touch utility characterized by how much coach-enacted touch is perceived as fostering trust and respect, showing appreciation, helping to build skills, comforting, and limiting sexual arousal. The revised index (ACTUI-R) was used along with web videos to examine 324 observers' interpretations of athletes' emotional and relational
perceptions across four touch conditions. Results indicated that touch type and coach/ athlete gender impacted observers' perceptions of the levels of appreciation, trust/respect, sexual-arousal, and skill building that were being communicated (p < 0.05).

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