NCA 95th Annual Convention: Tie Strength, Source Credibility and eWOM Effect on the Blogosphere

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Tie Strength, Source Credibility and eWOM Effect on the Blogosphere

In Event: Roundtables for Research in Progress
In Paper Session: 34. Research on Blogs

Thu, November 12, 9:30 to 10:45am, Hilton Chicago, Floor: Second Floor, International Ballroom North

Abstract

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Author

Jiun-Yi Tsai, University of Wisconsin, Madison

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