Congruency of Discourse in Environmental Communication: Differences and Similarities in the Changing World of Aquariums

• In Event: Scholar to Scholar V

Session Submission Type: Paper Session

Abstract

These papers will explore the messages used in aquariums to meet one of their stated goals: to educate visitors to care for our oceans and their inhabitants. Differences and similarities of messages from those in charge, to handicapped individuals, and between competing conservation groups have been found. The congruence of the intended messages vs. the messages received, as well as the differences and similarities among different types of aquariums, will be discussed.

Sub Unit

• Scholar to Scholar Sessions

Individual Presentations

• Differences and Similarities in Organizational Visions, Goals, and Conservation Message Strategies in Academic, Nonprofit, and For-Profit Aquariums: A View from the Inside - Rick Buerkel, Central Michigan University

• Differences and Similarities in Intended Messages vs. Perceived Messages: A View from the Handicapped Customer - Pamela Gray, Central Michigan University

• Differences and Similarities in Perceived Veracity and Efficacy of Conservation Message Strategies of Sea World vs. BlueVoice.org and Friends: A View from Shamu - Nancy Buerkel-Rothfuss, Central Michigan University

Session Organizer

• Pamela Gray, Central Michigan University