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Scholarship in Business Communication
Fri, November 13, 8:00 to 9:15am, Palmer House Hilton, Floor: Third Floor, Salon 2Session Submission Type: Paper Session
Abstract
Four papers showcase the range of work being done in the field including rhetorical criticism, quantitative research, ethnography, and history of the practice.
Sub Unit
Chair
Individual Presentations
Mattel CEO and Chairman, Robert Eckert's, Image Restoration Rhetoric in the Wake of the Lead Paint on Toys Crisis - Azhanni Muhammad, Ohio University
Product Placement as a Global Marketing Communication Tool - Taejun Lee, University of Tennessee, Knoxville; Wonjun Chung, University of Louisiana, Lafayette
Can a Company Have Fun and Make Money? An Ethnographic Study - Nancy M. Schullery, Western Michigan University
Advertising with a Socially Responsible Twist:The War Advertising Council 1942-1945 - Inger Stole, University of Illinois, Urbana-Champaign
