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This experimental study tested the theoretical boundaries of inoculation theory to determine if forewarning of one front-group’s deceptive stealth message strategies could confer resistance to that same front-group and all-together-different front-group stealth campaigns. The results reveal that inoculation treatments generate threat, anger toward front-group stealth messages, lower ratings of front-group credibility. No difference was observed between inoculation controls on counterarguing output, or resistance to front-group stealth messages. Theoretical implications for inoculation theory are discussed.
Kylie Robertson, University of Oklahoma
Michael Pfau, University of Oklahoma
Joshua Averbeck, University of Oklahoma
Glenn Hansen, University of Oklahoma
Katherine M. Kelley, University of Oklahoma
Jackline M. Eckstein, University of Oklahoma