Marketing Strategies of the Connecticut UNIA: A Preaching of Unity, Religion and Fraternal Orders

• In Event: Black Nationalism and Organizing: Case Studies of the UNIA and Black Panther Party

Abstract

This paper examines the role of Garveyism in the state of Connecticut in the wake of the Great Migration. It examines how the Garvey Movement became an umbrella organization bridging together the various factions of the Connecticut black community: Afro-Caribbeans, Northern Blacks and Southern Blacks. In doing so it broadens our understandings of political organizing and campaign strategies for spreading ideas of Black Nationalism at the local level.

Author

• Evan R. Wade, San Joaquin Delta College