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A strong foundation in first-semester calculus is essential for students pursuing STEM fields. However, many calculus students struggle to develop a deep conceptual understanding of calculus topics that require reasoning and modeling, particularly when learning applied optimization problems. To enhance students' learning of applied optimization, a teaching experiment was designed and implemented with first-semester college calculus students. This experiment focused on helping students connect new learning of applied optimization problems to their prior knowledge by exploring specific pedagogical strategies. Targeted tasks were designed for students to work on, combined with collaborative learning activities. This paper will present preliminary findings of this teaching experiment which may offer insights into effective methods for supporting student learning in this critical area of calculus.