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Based on a historical and sociological survey of pro-science movements in different European countries (France, England and Belgium), this paper aims to analyse how pro-science movements have become an issue for firms. Strategies to build a fake group of consumers or citizens to convey the industry's message are commonly referred to as "astroturf". In this work, we would like to show that to some extent, industry is seeking to make the movements defending science in different European countries play a role comparable to that of an astroturf. Sceptical networks or science advocacy associations existed long before these strategies existed. But their progressive evolution and detachment from the social movement has made them gradually available to relay the industry's messages. And in cases where these movements were too structured to be recovered, some firms did not hesitate to build NGOs apparently led by citizens to defend the idea that public policies should take into account expertise financed by industry.