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The (Un)Promise of Enterprise 3.0: Data Mining, Data Analytics and Market Innovations in the Global South

Sat, September 7, 1:00 to 2:30pm, Sheraton New Orleans Hotel, Floor: Four, Bayside B

Abstract

Enterprise 3.0, as an emerging concept, reflects the way ongoing innovations within the participatory web have helped digital business enterprises further (re)create, innovate and capitalize newer markets (Blank & Reisdorf, 2012; Drucker, 2014). Enterprise 2.0 had begun to signal this change from how initial business innovations was done, and how new participative methods and techniques for business and user based innovation were beginning to change the dynamics (Cook, 2017; Mcafee, 2006). Today, technology innovation in the digital business enterprises have acquired new ways and tools for data intensive innovations with the rise of advanced data analytics (Carbone et al., 2012; Drucker, 1968, 1985; Kitchin, 2014)⁠. This change shows the innovative way enterprises develop new socially connected and inclusive products with people’s participation. However, the promise of inclusivity has given rise to new paradoxes and (un)promise of inclusivity where plethora of avenues for digital business enterprises have developed. Through these technology platforms (devices, softwares, services), business enterprises are data mining online behavior and patterns contributing to the growth of data intensive innovations (Levine, Locke, Searls, & Weinberger, 2009; Lyon, 1994)⁠ . Based on the conceptual approach of social dimensions of technology innovations, the panel specifically seeks to explore the rapid growth of data analytics based business innovations and understand the socio-technical imaginaries tied to the rapidly growing Asian digital markets. The panel invites papers which seek to discuss these innovations and the social and economic recalibration in the Global South.

Individual Presentations

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