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Events that disrupt customer-supplier relationships pose a source of risk for suppliers that depend on a customer for a large portion of their revenues. We identify the replacement of a customer’s CEO as a disruptive event that results in suppliers losing on average $21.2 million in sales. The magnitude of this loss in sales is lower when customers face higher switching costs but greater following more disruptive turnovers and when suppliers make relationship-specific investments. Further, suppliers experience worse overall financial performance following this loss in sales as well as negative abnormal stock returns to announcements of customer CEO departures.
Sarah Shaikh, The University of Arizona
Matthew Serfling, The University of Arizona
Vincent Intintoli, Southern Illinois University Carbondale