Building a Virtual Market to Teach Business Process Analysis: the Effect of Realism on Simulation-Based Learning

• In Event: Emerging Research and Research Interaction 2

Abstract

The emphasis of student involvement and meaningful engagement fit in the learner-centered education model have created a new paradigm in an effort to create a more engaging learning environment. This paper examines the success of using different simulation methods in creating a virtual market to teach business processes in the accounting information systems course. Specifically, this paper details the use of virtual world simulation using Second Life TM , Blackboard TM discussion board, and face to face to test the relationship among students’ perception of realism, computer efficacy, and student learning. Results indicate that non-face to face simulations contributes to better learning experiences in the virtual market, and student computer efficacy is a key factor in the success of virtual market simulation.

Authors

• Jacob C Peng, Robert Morris University

• Ira Annisa Abdullah, Robert Morris University-Pittsburgh