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I examine whether the issuance of new Compliance and Disclosure Interpretations (new CDI) in 2010 influenced the frequency and quality of non-GAAP disclosure. The new CDI were issued because the Division of Corporate Finance in the U.S. Securities and Exchange Commission (SEC) believed its previous interpretive guidance on non-GAAP disclosure issued in 2003 was more restrictive than originally intended. Since the issuance of new CDI represents relaxed enforcement of Regulation G and Regulation S-K, it provides a unique experimental setting to test whether excessive regulation influences the frequency and quality of non-GAAP disclosure. It also allows me to test whether changes in interpretive guidance, not actual regulation, affect managerial decisions as to how managers utilize non-GAAP earnings. I find that firms are more likely to disclose non-GAAP earnings after the issuance of new CDI, suggesting excessive regulation may lead to lower dissemination of information. The quality of non-GAAP exclusions improves after the issuance of new CDI, consistent with the view that excessive regulation on non-GAAP disclosure can preclude further improvement of non-GAAP earnings quality. This suggests that regulators may achieve Pareto improvement by relaxing excessive regulations. Relaxed enforcement of excess regulation allows non-opportunistically motivated managers to disclose non-GAAP earnings that more effectively communicate permanent earnings. Finally, I provide unique evidence that the SEC’s interpretive guidance, not actual regulation, affects firms’ reporting decisions.