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Value Pricing in Professional Sports

Sat, October 8, 7:00 to 8:00am, Boston Marriott Quincy, TBA

Abstract

Value Pricing in Professional Sports

This paper examines the use of value-based pricing by teams in the four major U.S. professional sports: football, baseball, basketball and hockey. Much of the literature in value-based pricing applies to industrial markets, while professional sports are primarily an individual consumer market. The web sites of 112 professional teams were examined to determine the pricing policy for individual games during the regular-season. A large majority of teams have adopted value-based pricing, and many have adopted the dynamic form of value-based pricing.

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