The Role of Gender in Judging the Consequences of Market Orientation toward Students: A Study of Accounting Department Leaders

• In Event: Performance in Academia

Abstract

This manuscript reports the results of a national survey of AACSB business schools examining the impact of student market orientation on perceived business school performance, employee esprit de corps, and employee organizational commitment. The paper extends previous research by including key informant gender, examining causal models for male and female respondents and also examining Pearson correlation analyses of the consequence variables for males and females. Accounting Department Leaders served as key informants in the study.

Authors

• Robert L Webster, Ouachita Baptist University

• Kevin L Hammond, The University of Tennessee at Martin