AAA Spark Meeting of the Regions

Strengthening Development for Accounting Student Enrollment

Session Submission Type: Panel

Abstract

Topic:
Strengthening development for accounting student enrollment

• Targeting students outside of traditional markets
• Targeting high school honors programs
• Placing more emphasis faculty in recruitment communications and on the Web site
• Stressing off-campus opportunities such as internships and study abroad
• Promoting placements and outcomes after graduation, jobs, graduate school
• Marketing and referrals from high school counselors
• A strong strategic enrollment plan
• College academic advisor department efforts
• Online vs F2F classes
• Search Engine optimization in a marketing plan
• Partnering with community colleges
• Recruiting accounting students from within our own business schools
• Accounting Days - key recruitment events

Sub Track

• AAA Spark Meeting of the Regions

Panelists

• Joseph Krupka, Florida State University

• Manuel Salazar, William Jessup University

• Emma E. Cole, Creighton University

• Holly Hawk, University of Georgia