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Previous research has shown a positive link between long-term performance plans and corporate decision making. However minimal research exists as to whether these plans are associated with improved corporate performance. We posit that the existence of a long-term performance plan is associated with superior fundamental and stock market performance. Our large-sample empirical analysis of U.S. firms largely supports our theoretical propositions. The results provide evidence that firms with long-term performance plans have lower sales growth and leverage than other firms, but outperform other firms in terms of both fundamental performance and future abnormal stock returns.