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The Readability of Sustainability Reports

Fri, March 14, 3:30 to 5:00pm, Sheraton Dallas Hotel, TBA

Abstract

Sustainability reporting has moved from its focus as a public relations report with little substance to a full scale, industrial reporting phase. The communication of sustainability performance has become an integral part of their communication to stakeholders. However, there is little to no guidance on the content or structure of sustainability reports. Capital is allocated to more efficient and effective organizations, the report can affect access to significant capital; therefore, it would seem imperative that the report could be read and understood by a broad range of users. This paper addresses the readability of sustainability reports. Several factors may affect the readability of the reports including reporting mandates, external assurance, and reference to external standards. The findings suggest that sustainability reports are difficult to very difficult to read which is consistent with the finding of research of other communications with investors (i.e., MD&A, and annual report). Further, the presence of reporting mandate, external assurance, and references to external standards does not influence the readability of the sustainability report. Although we find the sections of the reports have differential readability scores, the scores are not in the expected direction because highly complex areas such as in environmental reporting are more difficult to read than social reporting areas.

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