Why Do Some Students Prefer Online to F2F Classes?

• In Event: SESSION 4B: Teaching and Technology

Abstract

Using a sample of 531 MBA students in the southwest U.S. who enrolled in core accounting course, differences in characteristics between those who prefer online courses to face-to-face ones are examined. It is proposed and tested that there are differences in individual characteristics and perceptions in online learning between these two groups of students, and that these differences will form the basis for developing factors associated with preferences. This study identifies a total of 15 factors associated with students’ selection of online classes. They include both motivators of online classes and barriers to take F2F classes. Based on results from factor analysis, this study also develops logistic regression models with which students’ preference of online to F2F classes can be determined. Implications are discussed.

Authors

• Yong-Gyo Lee, University of Houston-Victoria

• Donna Stringer, University of Houston-Victoria