Collaboration Among Stakeholders for Fighting Fake News in a Digital Media Environment

• In Event: Disinformation and Media Literacy

Abstract

The digital age has ushered in a wave of opportunities intertwined with challenges, prominently marked by the emergence of "fake news." This term, symbolizing deceptive information disseminated with the intention to mislead, has embedded itself in the contemporary lexicon, presenting threats to individuals, communities, and societal structures (Wang et al., 2023; Tandoc et al., 2018). Platforms like Facebook, Twitter, and YouTube have risen as critical channels for such misleading content dissemination, carrying implications for societal harmony and stability (Narwal, 2018; Vosoughi et al., 2018). This proliferation of fake news has distorted public discourse, eroded trust in institutions, and exacerbated social tensions (Lazer et al., 2018; Nagi, 2018). Amidst this informational turmoil, Artificial Intelligence (AI) emerges as a beacon, offering robust capabilities like Natural Language Processing (NLP) to tackle misinformation in the digital realm (Shu et al., 2017; Zhou and Zafarani, 2018). Collaborative efforts backed by AI insights promise to bridge gaps between stakeholders, amplifying their combined capacity to discern authentic from deceptive information. This research delves into the implications of fake news and the integrative role of AI in combatting misinformation. It emphasizes the significance of collective, informed actions in restoring trust in the digital media landscape.

Short Bio

Ornela Ramasauskaite is a PhD candidate at Mykolas Romeris University, her research interests are media (fake news) management, combatting disinformation, and AI usage. Ornela's teaching credentials span institutions such as KTU (Lithuania), UNEC and ADA (Azerbaijan).
Before her academic endeavours, she dedicated a significant portion of her career as a CMO, boasting vast experience across the education, pharma, and art industries. Additionally, she holds the position of a Board member of Lithuania's Marketing Association and the prestigious SMP (Senior Marketing Professional) title from the European Marketing Confederation (EMC).

Author

• Ornela Ramasauskaite, Ms