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As most Western societies have witnessed persistent trends in homogamy, Japan, known for a society with relatively persistent gender division of labor in public and private spheres, formed a different path. Many women in Japan are willing to marry up even against the bad economic environment since the 1990, which scholars argue is the main factor of Japan's extreme decline in marriage rate. However, recent studies suggest that we are experiencing a change in marriage market in Japan: women with higher educational qualifications are more likely to marry. This study explores whether such a trend is found using quantitative survey data. It also addresses the possible consequences of this possible trend toward educational homogamy, such as widening of income gap among couples. Educational assortative mating can be understood as an unintended consequence of public family support, because with less pressure to choose between work and family, a man with high income have no reason to marry down in order to allocate housework or care work to his wife.