Flavor Fatigue: How Cognitive Depletion Reduces Enjoyment of Complex Flavors

• In Event: 2.1 Palates, Portions, and Plates: Contextual Cues Shaping Consumers’ Food Intake and Enjoyment

Short Abstract

This research examines how cognitive depletion influences consumer enjoyment of complex-flavored foods. We find that depleted individuals show decreased evaluations for complex (but not simple) flavored foods due to a reduction in perceived interestingness that can otherwise be derived from flavor complexity and establish substantive boundary conditions for the effect.

Authors

• Rhonda Hadi, Oxford University, UK

• Dan Rubin, St. John’s University

• Diogo Hildebrand, Baruch College, USA

• Thomas Kramer, University of California Riverside, USA