Magical Anchors: Initial Focal Attention Drives the Direction and Content of Essence Transfer

• In Event: 2.12 This Session is Essential: Antecedents and Consequences of Product Essence

Short Abstract

We propose that the direction of essence transfer, and thereby the content of contagion, depends on the option that receives initial attentional resources. Our studies evince that contagion spreads from left to right, given that individuals attend first in their visual field to the location where the writing system starts.

Authors

• Thomas Kramer, University of California Riverside, USA

• Wenxia Guo, Acadia University

• Zhilin Yang, City University of Hong Kong