M3. #FOMO: How the Fear of Missing Out Drives Consumer Purchase Decisions

• In Event: Working Paper Session & Reception
  In Working Paper Session: Pod M: Nostalgia and Experiential Consumption

Short Abstract

This research focuses on consumers’ purchase decisions motivated by FOMO. Two studies demonstrate that purchase intent is higher when participants’ imagine that their close social groups will attend, an effect mediated by FOMO. Furthermore, the type of experience (ordinary, extraordinary) moderates the relationship of social groups (close, distant) on FOMO.

Authors

• Michelle van Solt, Florida International University

• Jessica Rixom, University of Nevada, Reno

• Kimberly Taylor, Florida International University