Association for Consumer Research Conference: Li Keng Cheng, National Chengchi Uniersity, Taiwan

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Li Keng Cheng, National Chengchi Uniersity, Taiwan

Sat, October 13
3:15 to 4:45pm
Hilton Anatole, Obelisk (A)
In Competitive Paper Session: 8.11 Trust But Verify: Fake News, Facts, Hyper Text and Post Truth Consumption Effects
On Competitive Paper: The Effects of Subjective Knowledge and Naïve Theory on Consumers’ Inference of Missing Information
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