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Xiushuang Gong, Jiangnan University
- Fri, October 12
6:00 to 8:00pm
Hilton Anatole, Imperial Ballroom
In Event: Working Paper Session & Reception
In Working Paper Session: Pod M: Nostalgia and Experiential Consumption
On Working Paper: M11. Motivated to Be Moral: The Effect of Nostalgia on Consumers’ Recycling BehaviorNon-Presenter
- Sat, October 13
3:15 to 4:45pm
Hilton Anatole, Batik (A)
In Competitive Paper Session: 8.1 Product Choice and Consumption
On Competitive Paper: Deviating from the Majority When Resources Are Scarce: The Effect of Resource Scarcity on Preference for Minority-endorsed ProductsPresenter