Association for Consumer Research Conference: Dejun Tony Kong, University of Houston, USA

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Dejun Tony Kong, University of Houston, USA

Fri, October 12
6:00 to 8:00pm
Hilton Anatole, Imperial Ballroom
In Event: Working Paper Session & Reception
In Working Paper Session: Pod K: Persuasion
On Working Paper: K5. Advertising Organizational Culture as a Selling Tactic for For-Profit Organizations
Presenter
Sat, October 13
5:00 to 6:15pm
Hilton Anatole, Wyeth
In Data Blitz: 9.15 Trust, Technology, and Relationships
On Working Paper: Thank You = Trust Me: When Gratitude Expressions Help Promote New Products
Presenter

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