In Competitive Paper Session: 8.6 Didn’t See That Coming: Unintended Effects on Consumer Responses
On Competitive Paper: When Too much “I” is Bad for “Us”: The Detrimental Effect of Selfie on Self -Brand Connection.

Non-Presenter

In Competitive Paper Session: 8.15 When Who I Am is What I Do: Identity and Self-Concept Aspects of Consumption
On Competitive Paper: Sizes are Gendered: Impact of Size Cues in Brand Names on Brand Stereotyping

Non-Presenter