Association for Consumer Research Conference: Clay Voorhees, Michigan State University, USA

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Clay Voorhees, Michigan State University, USA

Fri, October 12
6:00 to 8:00pm
Hilton Anatole, Imperial Ballroom
In Event: Working Paper Session & Reception
In Working Paper Session: Pod M: Nostalgia and Experiential Consumption
On Working Paper: M1. How Rewarding is Your Rewards Program? Experiential vs. Material Rewards
Non-Presenter

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